Program Code: CC.MARKETING
This certificate focuses on technical marketing skills in areas such as need identification, product and service development, determining price, communicating information to potential customers, and distributing the products to customers.
For information contact Beverly Forney, 503-594-3115 or beverlyf@clackamas.edu.
Related Instruction Outcomes
Computation
- 1 course - BA-104 Business Math
- Use appropriate mathematics to solve problems
Communication
- 1 course - WR-121Z Composition I
- Read actively, think critically, and write purposefully and capably for professional audiences
Human Relations
- 1 course - BA-285 Human Relations in Business
- Engage in ethical communication processes that accomplish goals
Program Outcomes
Upon successful completion of this program, students should be able to:
- demonstrate the skills necessary for entry-level employment in areas such as retail and wholesale sales, marketing management, market research and advertising and distribution;
- develop a business plan;
- develop a marketing plan;
- develop a promotional plan;
- launch an entrepreneurial endeavor;
- prepare and deliver effective presentations;
- demonstrate an understanding of fundamental business concepts through the integration of the functional areas of business into a comprehensive plan.
Plan of Study Grid | Fall Term |
|---|
| BA-101Z | Introduction to Business | 4.00 |
| BA-104 | Business Math | 3.00 |
| BA-131 | Introduction to Business Computing | 4.00 |
| WR-121Z | Composition I | 4.00 |
| | Credits | 15 |
| Winter Term |
|---|
| BA-223 | Principles of Marketing | 4.00 |
| BA-270 | Social Media Marketing | 4.00 |
| BA-239 | Advertising | 4.00 |
| BA-285 | Human Relations in Business | 4.00 |
| | Credits | 16 |
| Spring Term |
|---|
| BA-205 | Business Communications With Technology | 4.00 |
| BA-226 | Business Law I | 4.00 |
| BA-238 | Sales | 4.00 |
| BA-261 | Consumer Behavior | 4.00 |
| | Credits | 16 |
| | Total Credits | 47 |
Courses in this program can be applied to satisfy elective requirements in the Business AAS.
Career opportunities include:
- wholesale and manufacturing sales representative
- insurance and financial sales agents
- marketing and advertising assistants
